Per-block analytics

In a Drag & Drop banner you can place multiple clickable elements: a button, a clickable image, a badge with a URL. Until last week MailManagers only showed you if your banner got clicked — not which element. Now it does.

Where to find it?

1. Open a Drag & Drop banner in the editor (Banners → pick a banner)
2. In the sidebar there's the section 📊 Stats per block
3. Expand it → live stats per clickable block

What do you see?

• Total views — how often the banner was loaded by recipients
• Total clicks — how often someone clicked somewhere in the banner
• Per block: clicks + percentage of total, with a visual bar

Example:

• 🔵🔵🔵🔵🔵 Button "View more" — 67% (134 clicks)
• 🔵🔵 Image — 33% (66 clicks)

Which blocks are tracked?

• ✅ Button block — if a URL is filled in
• ✅ Image block — if the image has a click URL
• ✅ Badge — if a URL is set

Blocks without a URL (text, divider, spacer, review) don't appear in stats — there's nothing to track.

How does the tracking work?

Every clickable URL in a Drag & Drop banner is automatically routed through our tracking redirect. The recipient doesn't notice (the redirect is over within 50ms). The tracking URL contains a safe block id, no target URL — no open-redirect risk.

Server-side lookup: on each click our server looks up the corresponding block in the banner data and forwards the visitor to the right URL.

Tips

• Make two buttons if you want to test two call-to-actions. After a few hundred views you'll know which works better.
• Combine with A/B testing: place two complete banner variants in a banner group with experiment mode. Per-block stats work automatically per variant.
• Use clear labels: badge text and button text are what appears in stats. Use recognisable labels ("View promo" beats "Click here") so you can see at a glance later which block you meant.

Common pitfalls

• "My button isn't showing in stats" — check that the URL is filled in in the Inspector. A button without URL isn't tracked.
• "Stats stay at 0" — this only works for Drag & Drop banners (block mode). Classic template banners have one click URL for the whole banner, no per-block tracking.
• "Counts seem too high" — if your banner is in multiple signatures or campaigns, every unique click counts. That's correct.