View banner statistics

In Statistics you see the impact per banner.

What you see

• Views — how many times the banner was fetched (one per received mail that loads the image)
• Clicks — how many times someone clicked the banner
• CTR (Click-Through Rate) — clicks divided by views, in percent

Interpretation

• CTR < 0.5% — banner draws too little attention. Try a stronger CTA or clearer design.
• CTR 0.5%-2% — healthy range for B2B signatures.
• CTR > 2% — excellent, keep this banner active longer.

Important to know

• Views are only counted when recipients load images. Outlook desktop blocks images by default, so your real reach is higher than the number.
• Clicks are counted via tracking URLs. If someone copies the URL instead of clicking, that's not counted.
• Data is roughly real-time (up to 5 min delay).

Period filter

Above the overview pick a period (last 7 days, 30 days, this year, custom). Use this to compare campaign performance.