Banner doesn't load for the recipient

This is normal and known to every email marketer.

Why?

Outlook desktop blocks all remote images by default — for security reasons. Other clients (Gmail mobile, Apple Mail) may also have image blocking on.

The recipient then sees:

• A gray square or broken-image icon
• An empty space
• The alt text

What MailManagers does

• We host your banner on our own CDN with fast load times
• We set proper alt text for accessibility
• We send images via HTTPS (required by modern mail clients)

What the recipient can do

They can mark your sender address as "trusted" or click "Show images" — after that, future mails load images automatically.

What you can do

• Never put critical info ONLY in a banner — a banner is an "extra", not the message itself
• Use banners for call-to-action, not for crucial data
• Use clear alt text (e.g. "Spring sale: 20% off") so even with blocked images the message comes through

Statistics impact

If Statistics shows low view counts, that means: many recipients don't load your images. Real reach is higher — clicks are the better KPI for measuring campaign impact.